For me, the 1990s is remembered through a haze of babies and young children. I must be a good decade too old to have enjoyed or even been part of the huge cultural movements and artistic changes going on. That’s not to say I wasn’t aware of it, but with tiny children to look after, I was not one of the bright young things of the day dancing the night away at nightclubs, wearing weird clothing, seeking out raves or sampling the latest mood-enhancing drugs.

Nor was I avidly reading all the magazines: The Face and i-D to stay abreast of the latest fashions created by people we now revere such as Dame Vivienne Westwood, Alexander McQueen and Hussein Chalayan. But I did pick up on their work from the more mainstream media such as the Sunday papers. Above is a selection of portraits of ‘contemporary models taken by David Sims for magazines and advertising. They absolutely capture the look of the time, a strange post-punk confidence and distance too.


There was a hedonistic aspect to the late nineties, the time of New Labour and ‘cool Britannia’ combined with a huge relief that the strangle-hold of Tory rule might give way to something more sympathetic and socially kinder. Well, it was a nice idea… and then we got into the noughties, financial meltdowns, wars and everything got a bit serious. Above is a rather fun ‘take’ on Hogarth’s cautionary tale of the price of excess nicely posed by Yinka Shonibare in his Diary of a Victorian Dandy. And on the right is a picture from The Ministry of Sound taken by David Swindells. At the press preview I stood in front of the picture with people who looked wistfully at the image recalling hectic nights at the place, the dressing up, the music…. the drugs. Well, I’m afraid all that passed me by in a haze of baby wrangling.



But I do remember the art and the impact of the YBAs bursting onto the art scene in a blaze of cleverness and originality. They definitely made us sit up and think about art in a different way. Fun to see the huge portrait by Chris Ofili, complete with elephant dung, the famous Pauline Bunny by Sarah Lucas, made of stuffed tights, representing the distasteful male gaze of the girls made to wear those awful costumes at ‘gentlemen’s’ clubs, and then there’s the fun of Yinka Shonibare’s take on The Swing (after Fragonard), reimagining the 18th century painting in his own gorgeous fabric. Yes, there was a lot going on, but I think it was really only felt by people in their twenties, living in London, students or working in the world of art and media who created a ‘feel’ of the time which is quite alien to anyone outside that age group and probably to anyone living elsewhere in the UK.
But it’s fun to see these things celebrated because the nineties is still with us, in some respects in our desire to live life to the full, if possible in a time without conflicts and wars wrecking our lives and expectations. But, with the state the world is in right now, it’s hard for things to be quite such fun.

The show is on at Tate Britain until 14th February 2027.



















































































































































